![]() ![]() That's very easily done by saying, "In a world where." You very rapidly set the scene. We have to very rapidly establish the world we are transporting them to. In a 2007 interview, LaFontaine explained the strategy behind his signature catchphrase, "in a world where.": ![]() Lafontaine also did announcing for a few WWE Pay Per View events, as well as the "Don't Try This at Home" bumper and the opening narration for the television shows Team Knight Rider, Renegade and Rambo: The Force of Freedom. LaFontaine stated in 2007 that his favorite work in a movie trailer was for the biographical film The Elephant Man, though according to a response to the question on his website, he had several trailers which stood out in his mind, and he didn't like to choose one. Some notable trailers which LaFontaine highlighted in the intro on his official website include: Terminator 2: Judgment Day, Shrek, Friday the 13th, Law & Order and Batman Returns. For a time, LaFontaine had a near-monopoly on movie trailer voiceovers. LaFontaine lent his distinctive voice to thousands of movie trailers during his career, spanning every genre from every major film studio, including The Cannon Group, for which he voiced one of their logos (he also voiced the Viacom closing logo in 1990, simply saying the company's name after it had been formed on the screen). With the advent of ISDN technology, LaFontaine eventually built a recording studio in his Hollywood Hills home and began doing his work from home. LaFontaine often had jobs at several different studios each day. Once he established himself, most studios were willing to pay a high fee for his service. At his peak, he voiced about 60 promotions a week, and sometimes as many as 35 in a single day. LaFontaine was contacted by an agent who wanted to promote him for voiceover work, and from then on worked in voiceovers. He decided to get back into trailer work and left Paramount, moving to Los Angeles in 1981. Shortly thereafter, he was hired by Paramount to do their trailers and was eventually promoted to vice president. He became the head of Kaleidoscope Films Ltd., a movie trailer production company, before starting his own company, Don LaFontaine Associates, in 1976. ![]() After MGM bought the spots, LaFontaine began a career as a voiceover artist. While working on the 1964 western Gunfighters of Casa Grande, LaFontaine had to fill in for an unavailable voice actor to have something to present to MGM. LaFontaine claimed that this company first came up with many of the famous movie trailer catchphrases, including his own future signature phrase, "in a world." Peterson incorporated many of LaFontaine's ideas for the spots and, in 1963, they went into business together producing advertising exclusively for the movie industry. LaFontaine continued to work as a recording engineer after discharge and began working at the National Recording Studios in New York City, where, in 1962, he had the opportunity to work with producer Floyd Peterson on radio spots for Dr. Army and served as an audio engineer with the U.S. After graduating from Duluth Central High School in 1958, he enlisted in the U.S. LaFontaine said his voice cracked at age 13 in mid-sentence, giving him the bass tones that later brought him much fame and success. LaFontaine was born on August 26, 1940, in Duluth, Minnesota, to Alfred and Ruby LaFontaine. LaFontaine voiced promos for Numb3rs on CBS. Widely known in the film industry, the man whose nicknames included "Thunder Throat", "The Voice of God" and "The King of Movie Trailers", became known to a wider audience through commercials for GEICO insurance and the Mega Millions lottery game. He became identified with the phrase "In a world.", used in so many movie trailers that it became a humorous catch-phrase. Donald Leroy LaFontaine (Aug– September 1, 2008) was an American voice actor who recorded more than 5,000 film trailers and hundreds of thousands of television advertisements, network promotions, and video game trailers over four decades. ![]()
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